Shoptet, or a custom e-shop?

We get this question with every e-shop inquiry. And since we build both, we have no reason to push one solution. We'll just help you pick the one that fits your business.

When Shoptet makes sense

Shoptet is a Czech out-of-the-box platform. You pay a monthly plan and you're selling within weeks.

• You're starting out and need to find out whether there's demand at all.
• You sell standard products (clothing, accessories, food) with no special sales logic.
• You want Czech integrations out of the box: payment gateways, Zásilkovna, PPL, POS systems, invoicing. Shoptet has all of that solved.
• You don't want to deal with the tech. Updates and security are the platform's problem, not yours.

Even a boxed platform needs an expert hand, though: a template tailored to your brand, properly set-up categories, shipping, payments, and emails. That's exactly what we do for our Shoptet clients.

When a custom e-shop makes sense

• Your sales have their own logic. Configurators, per-customer pricing, B2B ordering, made-to-order production. A boxed platform starts limiting you fast.
• You need integrations with your systems. Inventory, ERP, accounting, production. With a custom build we can connect anything that has an interface.
• The e-shop is the core of your business and you want to own it, with no monthly platform rent and no platform ceilings.

Expect a higher upfront investment (from 60,000 CZK with us) and a longer build. The reward is a solution that grows with you, instead of you growing into its ceiling.

Our honest recommendation

For most new e-shops, Shoptet is the right first choice, and we say that as a studio that would earn more on a custom build. You can always move to a custom solution later, once you know exactly what you sell and where the box limits you. The opposite journey, from an overpriced custom build back into a box, hurts a lot more.

Not sure which side you're on? Write to us about what you sell and we'll advise you for free, even if no job ever comes out of it.